CDW DEAL OF THE WEEK

I was given the responsibility of redesigning CDW's "Deal of the Week" and "Deals" pages under the Adobe Experience Manager platform. Working under a series of restrictions, I wanted to establish a clean and simple design that would be easily updated from week to week. In a few months, the page saw a 25% decrease in bounce rate, 41% increase in items ordered, and 33% increase in attributed sales, compared to the old page.

This version of the page experimented with larger product imagery and concealed some of the product details behind a "Read more" link. This version of the page will eventually be an option once enough data is collected on the first.